Paul Rand

Editorial Design, Book Design.

Politecnico di Milano
Laboratorio di Fondamenti del Progetto


Alessia Arosio, Lorenzo Bernini, Emanuele Coppo, Filippo Testa.


Creating a monograph about a famous communication designer.


Good Design is Good Business is a monograph about Paul Rand, pioneer of American modernism and industrial graphic design. Divided into four sections, the magazine retraces the long career of this great designer: from his debut as an art director, to his works for international brands, such as IBM, Westinghouse and ABC. We had the pleasure to interview Steven Heller, art director of the New York Times, design author and expert of Paul Rand’s work. With his contribution, we realised a video-essay included in the magazine as a digital insert.