Villa Necchi
Campiglio2019

Brand Identity.

Politecnico di Milano
Laboratorio di Progetto della Comunicazione Visiva

Team

Alessia Arosio, Camilla Baldi, Lorenzo Bernini, Emanuele Coppo, Filippo Testa.

Brief

Creating the visual identity of a “Bene FAI”: a place of cultural, artistic and architectural interest curated by the FAI (Italy’s National Trust).

Concept

Villa Necchi Campiglio is a 1930s modern villa-museum in the centre of Milan. Our re-branding work started from the logotype, inspired by the strong and geometric shapes of the architecture, designed by Piero Portaluppi. Then we created the whole visual identity, which consists of a website, a promotional campaign on social networks, merchandising, business cards and stationery, brand manuals and a tourist guide. The pastel colours are inspired by 1930s fashion.

Website Demo →